FOR THE NEXT TWO SEASONS THE LEADING SPORTSWEAR COMPANY WILL DRESS THE ITALIANS IN THE RUGBY FIELDS OF EUROPE, UNITED KINGDOM AND SOUTH AFRICA
Parma (Italy), 22 June 2023 –
New important technical sponsorship agreement for Zebre Parma. For the next two sporting seasons, the Parma-based franchise will represent the excellence of the Canterbury
brand on the prestigious stages of the two international tournaments BKT United Rugby Championship and EPCR Challenge Cup.
This is a historic agreement for the Italian club which, since its foundation in 2012, competes with the leading teams in Europe, UK and South Africa, representing the entire national movement.
For the first time in history, Canterbury will design and produce the entire official playing and free time line of Zebre thanks to Canterbury Italia, the sole and exclusive provider for the Italian market.
In addition to match kits, training and representation materials, Canterbury Italia will produce a range of accessories and free time items customised with the club's name and social colours. An important and exciting news for all the fans, who will have the opportunity to buy the official merchandising of Zebre in the online sales channels, including the official website www.canterburyitalia.com
, in the over forty points of sale distributed throughout the country and in the new store that will be installed at the Lanfranchi Stadium in Parma, open during the week as well as on match days.
Zebre Parma's Sole Administrator Michele Dalai
declared: “Choosing Canterbury means marrying a brand of excellence universally recognised and appreciated by all rugby fans. We are happy to bind ourselves to a company of reference in the international market that is carrying out an ambitious affirmation campaign in Italy. With courage, pride and character, Zebre and Canterbury will team up on and off the field, enhancing a collaboration agreement, a distribution opportunity and a line of merchandising and technical material that promises to be exciting for players, staff and fans alike".
The two founding partners and owners of Canterbury Italia Matteo Binello
and Franco Pasquetti
also express their satisfaction and appreciation for the partnership: “As entrepreneurs and rugby players we are happy and proud to be at Zebre Parma's side in their prestigious journey; we are also certain that this partnership, which unites two excellences, can only bring precious fruits both on and off the field”.