The new logo "Zebre Parma" keeps on the snout of the stylized zebra the colors of the Italian flag, representing the whole movement and the clubs of the "Zebre Family" that are its expression; the other graphic elements adopt the pantone shades of the logo of the City of Parma, depicting the yellow-blue color scheme in the mane and, under the design of the rugby ball, the name of the team already promoted and welcomed in Italy and abroad last season.
A novelty already prepared, introduced as a natural continuation of a technical and corporate project of growth. From this point of view, the replacement of the multicolor motif that has distinguished the club's corporate image since the 2017/18 season is not surprising. An emblem par excellence of the concept of inclusion, the rainbow color scheme expresses a sensitivity and attention that Zebre has always respected and supported, as demonstrated by the many social responsibility initiatives undertaken over the years; a commitment to the struggles for civil rights, equity, respect and inclusiveness that the North West XV has internalized and now, all the more reason to strengthen and promote.
Statements from the CEO of Zebre Parma Michele Dalai: "The new logo reiterates the colours and puts a word in the middle, namely 'Parma', which is important to us. We finally want to represent ourselves as a small national team of this great territory that is the North West of Italy and that has in Parma the home of international rugby. The colours of this city are yellow and blue and we have chosen to marry them, highlighting them in the very first things that tell us, namely the logo and the jersey. We don't want to reconstruct an identity, but to embark on a long-term project that starts from the simple things, from the most understandable. It is another proof of trust that the Federation wants to show and give to this territory, but it is not a leap in the dark, nor a foregone move. The big challenge now will be to deserve to compete in such a prestigious championship as the United Rugby Championship, bringing results in sporting terms, in terms of contributing to the training of players for the national team, and in terms of involving a growing number of people and supporters around our club".